Tamuning, Guam— For the 11th year, DOCOMO PACIFIC is excited to announce the launch of its “Be Seen, Be Safe” Halloween campaign on Guam and the CNMI. The annual campaign aims at keeping children safe this Halloween through the free distribution of 25,000 glow sticks starting October 27th.


The “Be Seen, Be Safe” campaign started in Guam in 2006 and in Saipan a few years later, together with the Guam Police Department, to ensure the safety of kids trick-or-treating on Halloween night.


DOCOMO PACIFIC thanks our community partners Calvo’s SelectCare, Mobil Oil Guam, and JV International Safety Equipment for working together to make the “Be Seen, Be Safe” campaign grow and help thousands of kids experience a safer Halloween.


Distribution of glow sticks will start on Friday, October 27th to Tuesday, October 31st, while supplies last. The following locations will distribute one glow stick, per child:

·       All DOCOMO PACIFIC stores (in Guam, Saipan, Tinian, and Rota)

·       GPD Precincts in Agat, Hagatna, Dededo, and Tamuning

·       Mobil Service Stations in Yona, Ysengsong, East Hagatna, and Agat

·       Calvo’s SelectCare (on Guam and Saipan)

·       JV International Safety Equipment Co.

DOCOMO PACIFIC has been an incredible public-private partner with the Guam Police Department (GPD) with its “Be Seen, Be Safe” Halloween Campaign. This program has given GPD a “front and center” opportunity to meet the children (and adults) who plan to enjoy Halloween in a safe and courteous manner by using the glow sticks while walking about in the dark. The glow sticks effectively alert motorists to trick-or-treaters and other pedestrians in the area. When would-be trick-or-treaters visit our precincts for their glow sticks we get the privilege of engaging in safe practices discussions with them and/or their adult supervisors. We can’t thank DOCOMO PACIFIC enough for their persistence in helping us keep Guam’s streets safe on the busiest night for pedestrian traffic and movement.

Guam Police Department Chief of Police JI Cruz

Halloween is an exciting and festive time of the year for children of all ages. We’re delighted to see the ‘Be Seen, Be Safe’ campaign grow over the years in Guam and the CNMI to help ensure kids are having fun while trick-or-treating and visible throughout the community.

DOCOMO PACIFIC Chief Commercial Officer Thomas Higa

Glow stick recipients are highly encouraged to practice safe usage. As with any costume accessories, DOCOMO PACIFIC recommends that glow sticks be loosely fastened to a child’s wrist, trick-or-treat bag or costume and NOT be hung around a child’s neck.

Pictured (from left) Danny Daniel, Brand Manager, DOCOMO PACIFIC; Lt. Jin Yi, Guam Police Department; Marty Anderson, Sales & Marketing; Patience Artero, Sales Associate, both from JV International Safety Equipment Co.; Capt. Kim Santos; Capt. Steve Ignacio; Lt. Rhodell Sevilla; Lt. Steve Amaguin; all from Guam Police Department; Serge Alves, Retail Sales Area Manager; Allaine Gomez, Retail Territory Manager, both from Mobil Oil Guam; and Ken Quintanilla, Public Relations Coordinator, DOCOMO PACIFIC

Pictured (from left) Lt. Jin Yi; Maj. Manny Chong; Lt. Rhodell Sevilla; Capt. Steve Ignacio; Capt. Darren Caldwell; Capt. Joe Carbullido; Lt. Steve Amaguin; and Capt. Kim Santos, all from Guam Police Department.

Pictured (from left) Michael Tagura, Account Executive- TV Advertising Sales, DOCOMO PACIFIC; Marty Anderson, Sales & Marketing; and Patience Artero, both from JV International Safety Equipment Co.

Pictured (from left) Serge Alves, retail sales area manager; and Allaine Gomez, retail territory manager, both from Mobil Oil Guam